Wednesday, March 18, 2015

Marketing  348 Week 2

As I take a look at the Hubspot study guide a few things stand out one of the things I noticed right away was why it is important to optimize your website, I read that optimization is the act, process or methodology of making something as fully perfect or perfect as possible. As I work closely with The company Stick Handler I realize that our website needs to be fully functional and user friendly, changes are always happening to a website and ours needs to look and feel like the cutting edge. Hubspot has taught me that it is extremely important to have a user friendly and easy accessible website. Having the best website you can provide is the best thing a company can ask for, people come to a website and can decide if they want to stay or leave your page in under 2 seconds. Understanding buyer’s personas is a very important thing when it comes to creating a new website.  The more appealing your companys website is the better chance you have at keeping the potential customer on your page.

The reason you want to keep the potential customer on your site is for the simple fact that you would like them to make a purchase. The best way to generate sales on line is to have an easy access website the better your website is the better chance you have at getting the consumer to buy online. Online buying is becoming more and more popular, consumers have the opportunity to phurachaes products from the comfort of their own home and are taking advantage of it.